Slow Twitch: Wetsuits That Work
I like this company, because its approach to wetsuit design reminds me of my own. They don’t advertise “proprietary rubber” that really isn’t. They don’t suffer from registered feature™ overload. If you’re a wetsuit maker and you want to impress anyone in my house, get the patterns right. Build the suits properly. Make them work. Figure out what a wetsuit’s primary functions are, and make sure you execute. Those are the themes that resonate.
