2XU appointed Official Compression Partner of the BMC Racing Team!
MELBOURNE, January 19 2012 – 2XU, Australia's leading technical sports and Compression apparel brand, continues its power charge into elite cycling. This time, the acclaimed Compression brand has been appointed the exclusive Official Compression Partner of the prestigious BMC Racing Team; a UCI-registered ProTeam.
The comprehensive Agreement will see 2XU's highly acclaimed Compression apparel worn by all BMC Racing Team athletes, including 2011 Tour de France yellow jersey winner Cadel Evans of Australia and two-time Tour de France points classification winner Thor Hushovd of Norway. All cyclists will wear 2XU Compression for training and recovery to enjoy critical physiological benefits including improved circulation, heightened agility and reduced muscle fatigue and damage.
Jim Ochowicz, BMC Racing Team General Manager, said "Compression technology is becoming increasingly important in endurance sports, making our partnership with 2XU critical to the performance of our athletes. We are very excited to launch this partnership in 2012."
2XU Director of Sales and Marketing, Aidan Clarke, is equally thrilled with the new partnership.
"Working with world-class athletes and a program of BMC Racing Team's calibre is integral to 2XU's high performance formula," said Clarke.
"BMC and its commitment to brand passion and ongoing research and development with the BMC Racing Team are sentiments equally echoed by the 2XU brand.
With our 2XU mission to multiply human performance, this new partnership is set to ignite some thrilling joint ventures."
With roots in Europe, the United States and Australia, the BMC Racing Team is a logical ally for 2XU, whose international brand presence is slated for rapid growth in 2012.
As the existing official supplier of Compression to the Australian Institute of Sport, Rowing Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, GreenEDGE Cycling, the UnitedHealthcare Pro Cycling Team amongst many others, formal alliance with the BMC Racing Team marks an intelligent sponsorship for 2XU.
Thanks to its relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as BMC Racing Team are key to the brand's winning formula.
2XU appointed Official Compression Partner of GreenEDGE Cycling!
MELBOURNE, January 10 2011 - Leading technical sports and Compression apparel brand, 2XU, has forged forth in elite sporting circles yet again. This time, the acclaimed performance sportswear label has been appointed the exclusive Official Compression Partner of Australia's first ever ProTour road cycling team, GreenEDGE.
The comprehensive Agreement will see 2XU's highly acclaimed Compression apparel worn by all GreenEDGE Team members for training and recovery to enjoy an array of critical physiological benefits including improved circulation and heightened agility through to reduced muscle fatigue and damage.
Shayne Bannan, GreenEDGE Cycling General Manager, said the Team has been very specific in which equipment suppliers it has aimed to work with, and as the brand that has set the benchmark in compression apparel, 2XU is the ideal partner.
"Because of the quality of their garments, 2XU has played a major role in creating the compression market and we're delighted to be working with them," Bannan said.
"The key to our riders maximising the benefits of their training is how quickly they recover and 2XU Compression will play an important role in that.
"When we're putting our riders like Matt Goss, Stuart O'Grady and Cameron Meyer on the road to go head-to-head with the world's best, we have to send them out there knowing we've given them the world's best equipment on and off the bike. With 2XU Compression we know we're doing that."
2XU Director of Sales and Marketing, Aidan Clarke, is equally thrilled with the new partnership.
"Working with the world's finest athletes and sporting institutes is integral to 2XU's high performance formula," said Clarke.
"We're delighted to add GreenEDGE to our enviable list of respected sporting partners. With its underlying passion for elite performance and clear goal of seeing Australia perform on the world-class ProTour platform, GreenEDGE shares much common ground with 2XU.
As the existing official supplier of Compression to the Australian Institute of Sport, Rowing Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB and UnitedHealthcare Pro Cycling Team amongst many others, formal alliance with Australia's highly anticipated GreenEDGE marks a logical next step for 2XU.
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as GreenEDGE are integral to the brand's winning formula.
2XU Announce Partnership With Endurancelife Events
2XU Australia's leading high performance sports apparel brand is delighted to announce a new partnership with the internationally acclaimed Endurancelife Race Series. 2XU has become the official compression sponsor for all Endurancelife events and also the official wetsuit brand for their newly established Wild Swim Series and other swim related events.
Company Director Andrew Barker explains that Endurancelife is not just an events company: "Endurancelife is all about regularly challenging yourself amongst spectacular scenery - It's about doing more, using less, having fun and feeling great. Having an Endurancelife is a positive habit, and our events are just the catalyst that help people to develop the habit. There is nothing quite like that special buzz you get from immersing yourself in nature, achieving your potential and seeing a tough challenge through. Once you have tasted what it is like to have an Endurancelife then you just want more - the desire to push your limits becomes a powerful urge, and when you are pushing beyond what you thought possible you need the best kit to support your body and help you accomplish what you set out to do. For this reason 2XU Compression's new PWX® technology is the perfect partner for Endurancelife events, and once finished the PWX Compression Refresh range is the perfect partner for your recovery strategy.".
2XU UK Marketing Director, Mike Martin commented: "We are delighted to be working with Endurance Life as they share the same beliefs as us and practice what they preach. Our New PWX collection is the perfect partner to help individuals, prepare, perform and prevail whilst they face tough challenges in inspiring locations. I have taken part in many Endurancelife events myself and can't recommend them highly enough."
To find out more about 2XU and Endurance life visit:
2XU Athletes to Compete in IRONMAN® World Championships at Kona
MELBOURNE, September 28, 2011 - 2XU, leading high performance sports apparel brand and new Official Compression Partner of World Triathlon Corporation's (WTC) global IRONMAN® Series, is thrilled to be supporting a host of its elite international Ambassadors in their participation in next month's IRONMAN® World Championships in Kona, Hawaii on October 8, 2011.
WTC's Chief Sales Officer Mike Pine is delighted to have 2XU on board in a formal capacity this year.
"We're excited to partner with 2XU, a premier brand at the forefront of the industry," Pine says, "The quality and technology of the 2XU product will support our participants in their pursuit of peak performance."
2XU's elite athletes will not only utilize the brand's globally-known triathlon wetsuits and trisuits, but also its new Compression collection featuring PWX® fabric technology. This new technology uses enhanced compression fabrics engineered in collaboration with Australia's leading Royal Melbourne Institute of Technology (RMIT) to offer optimal power, weight and flexibility in perfect equilibrium depending on the wearer's needs.
As the Official Compression Supplier of IRONMAN® and IRONMAN® 70.3 events and Official Performance Apparel Supplier of the highly acclaimed international Triathlon team teamTBB, 2XU will be seen throughout this epic annual World Championship event. Driven by a relentless company mission to enhance human performance, 2XU is the ideal brand to partner with a race so synonymous with incredible feats of human endurance.
Following extensive testing by independent sports institutes such as the Australian Institute of Sport (AIS), 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation, heightened agility as well as reduced muscle fatigue and damage.
"Working with the world's finest athletes and sporting institutes is integral to 2XU's high performance formula," says Director of Sales and Marketing, Aidan Clarke, "We're thrilled to have such a strong roster of names supporting our brand."
Among those slated to prepare, race and recover in the brand's compression performance apparel is 2XU triathlete and ten-time New Zealand IRONMAN® champion Cameron Brown.
"I'm starting to feel like my training is really coming along," Brown says, "2XU Compression is an integral part of my training regimen. On race day, I'll be wearing the sensational Compression Tri Singlet and Short – engineered with the brand's ICE X fabric which lowers body temperature. It will be perfect in the steamy Kona weather."
teamTBB Germany's Caroline Steffen and recent Swiss Sportswoman of the Year for 2011 agrees.
"Whether it's swimming, running or cycling, I love all the apparel," says Steffen. "As an added bonus, it looks just as good as it performs."
From teamTBB USA, local heroes Amy Marsh and Mary Beth Ellis will line up on October 8.
Thanks to her recent qualifying run of three IRONMAN® wins in less than seven weeks, Ellis can't wait for the gun to go off.
"It's been a long road," says Ellis, "My path to Kona hasn't been easy but sometimes having to fight for it makes it even sweeter. I'm excited to put my racing skills to the test on the challenging lava fields of Hawaii and hope to perform at my best against the top female athletes in the world."
2XU Ambassadors Nina Pekerman and Matan Kassif of Israel, Edward Hawkings of Dubai plus Uli Nieper and Reinhold Humbold, multiple World Champion age-grouper, of Germany will also be racing.
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such stature as the WTC are integral to the brand's winning formula.
About 2XU
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
About WTC
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC's growing portfolio includes the Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.
About teamTBB
The TBB team is a development squad that provides hope and opportunity to many young athletes and pros that would have had no opportunity or pathway to being able to become an earning professional athlete. teamTBB provides physical, psychological and mechanical information and support to all of its athletes. More importantly, its current leading athletes are the role models to the rookie and development athletes. Its program has been enormously successful and has earned podium spots at the majority of races they enter. These athletes are leading by example.
In addition to its professional and amateur athlete programs, teamTBB also works to ensure that youth around the globe can participate in multi-sport events through its social development projects and its franchise, The Bike Boutique. The Bike Boutique provides unique lifestyle services through its bike lifestyle stores, Ironman events in Asia Pacific and encourages cycling as a means of transportation supported by its bike lodging services.
2XU signs high performance IRONMAN ® partnership with World Triathlon Corporation
MELBOURNE, June 17th 2011 - Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time signing a two-year agreement as the exclusive Official Compression Partner of World Triathlon Corporation's (WTC) global IRONMAN ® Series. 2XU will now operate as the preferred supplier of compression apparel at IRONMAN ® and IRONMAN ® 70.3 events.
As the existing official supplier of Compression to Triathlon Australia, Triathlon New Zealand, international triathlon powerhouse teamTBB, UnitedHealthcare Pro Cycling Team and the Official Compression Partner of the Australian Institute of Sport (AIS) amongst many others, formal alliance with the acclaimed IRONMAN ® brand marks a logical next step for 2XU.
"We are excited to partner with 2XU, a leader in the industry," said Mike Pine, Chief Sales Officer, WTC.
"The quality and technology of the 2XU product will support our participants in their pursuit of peak performance."
Following extensive testing by independent sports institutes, 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation and heightened agility through to reduced muscle fatigue and damage.
"2XU has invested significant resources toward developing and leading the global understanding of high performance compression products," said 2XU Director of Sales and Marketing, Aidan Clarke.
"In understanding the undeniable and proven gains for endurance athletes, it's only logical for us to unite with the IRONMAN ® brand that is so synonymous with incredible feats of human endurance."
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such caliber as the WTC are integral to the brand's winning formula.
About 2XU
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
About WTC
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC's growing portfolio includes the Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.
MELBOURNE, January 19 2012 – 2XU, Australia's leading technical sports and Compression apparel brand, continues its power charge into elite cycling. This time, the acclaimed Compression brand has been appointed the exclusive Official Compression Partner of the prestigious BMC Racing Team; a UCI-registered ProTeam. 
MELBOURNE, January 10 2011 - Leading technical sports and Compression apparel brand, 2XU, has forged forth in elite sporting circles yet again. This time, the acclaimed performance sportswear label has been appointed the exclusive Official Compression Partner of Australia's first ever ProTour road cycling team, GreenEDGE.